This project is a concept advertising campaign for Royal Mail. Done in a team with Sylvia Wydra, for the Advertising workshop at university. We used the rich red associated with their posters and Chevin Medium, to make sure that campaign was easily recognised and relatable to anyone.
The brief asked us to produce a 4 poster campaign for Royal Mail to help them attract the online customers, focusing on the aspects of direct mail that you can't experience on-line. We've decided to focus on four senses that give you a unique experience when opening a physical package with a short tag "Choose Mail." to make the message clear, pinpointing to choose Royal Mail's services as a go to company.
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